BigCommerce to Shopify
WooCommerce to Shopify
WordPress to Shopify
Magento to Shopify
Wix to Shopify
Prestashop to Shopify
Hosting, security, and upgrades
Managed
Platform responsibilities
Shopify manages the hosted commerce platform. Your team still owns configuration, applications, storefront quality, access, privacy, integrations, and release governance.
WIX TO SHOPIFY MIGRATION SERVICES
Wix to Shopify migration, planned around your store, content, SEO, and operations.
Unified Pixel plans and delivers Wix to Shopify migrations for content-rich and operationally complex sites. That may include Wix Stores data, pages, blog posts, CMS collections, forms, memberships, apps, Velo code, integrations, and organic search visibility.
We do more than import records. We translate the business requirements behind the Wix site into a maintainable Shopify architecture, verify important customer and operator journeys, and coordinate a controlled launch.
THE REPLATFORMING DECISION
A Wix migration should remove operational drag—not recreate it
Wix can be an effective way to launch a website and store, but growing catalogs, fulfillment workflows, selling channels, application needs, and international operations may call for a commerce-focused platform. A successful Shopify migration protects valuable data and journeys without copying limitations the business has outgrown.
Reduce platform ownership overhead
Move from a general website builder to a platform designed around commerce operations, product merchandising, checkout, orders, inventory, channels, customer accounts, and extensibility.
Make storefront changes easier
Rebuild Wix Editor or Wix Studio layouts as responsive Shopify Liquid templates and reusable sections with clear content controls the team can update confidently.
Rationalize apps, automations, and Velo code
Document what each Wix app, automation, dataset, form, Velo function, and integration actually does. Keep the business requirement while selecting a Shopify-native, app-based, or custom implementation.
Create a clearer growth platform
Design the target around current content, commerce, markets, customer journeys, integrations, and editorial ownership instead of carrying every historical workaround forward.
WIX VS SHOPIFY
Translate platform differences before migration begins
Wix and Shopify use different models for products, options, collections, content, design, apps, members, checkout, automation, and administration. We turn those differences into explicit architecture decisions so Shopify supports the intended commerce operation instead of imitating the Wix editor or database.
Content and data model
Mapped
Wix structures become usable Shopify content
Wix Stores products, options, collections, CMS collections, dynamic-page records, custom fields, pages, and blog content are mapped to Shopify products, variants, collections, pages, articles, metafields, metaobjects, or connected systems.
Theme and content architecture
Rebuilt
Shopify-native storefront
Wix Editor and Wix Studio layouts do not transfer as Shopify theme code. We audit the approved experience and rebuild it with Liquid templates, reusable sections, structured content, accessible interactions, and responsive behavior.
Apps, automations, forms, and Velo
Replaced
Capability by capability
Every Wix app, automation, form, dataset, custom element, Velo function, and endpoint is assessed by business purpose, stored data, integrations, risk, and cost before choosing a native feature, Shopify app, custom app, or process change.
Sites, languages, domains, and markets
Designed
Markets, expansion stores, or consolidation
Separate Wix sites, multilingual content, domains, currencies, catalogs, or regional operations are mapped to Shopify Markets, multiple stores, localized content, consolidated administration, or connected systems based on governance and reporting needs.
Administration and ownership
Simplified
Clear post-launch responsibility
Roles, merchandising workflows, data sources, release controls, documentation, and support ownership are designed so the new store can be operated without hidden migration dependencies.
DATA MIGRATION SCOPE
What can move from Wix to Shopify?
Most core Wix Stores and website data can move, but export availability and Shopify destinations differ by data type. We define source fields, historical depth, transformations, relationships, exclusions, redirect rules, validation criteria, and ownership before production migration begins.
Products and collections
- Wix Stores products and SKUs
- Options, choices, pricing, and media
- Collections and category relationships
- Inventory and approved custom fields
Customers and contacts
- Customer profiles and addresses
- Contact and consent fields
- Tags and approved member data
- Account activation planning
Orders and history
- Orders, line items, and totals
- Taxes, discounts, and shipping
- Statuses and transaction references
- Agreed historical depth and archives
Pages, blog, and CMS content
- Pages, landing copy, and navigation
- Blog posts, authors, dates, and media
- CMS collections and dynamic-page records
- Images, documents, alt text, and metadata
SEO and discoverability
- Legacy URL inventory
- 301 redirect matrix
- Metadata and indexation controls
- Structured-data and sitemap checks
Commerce configuration and services
- Payments, tax, shipping, and fulfillment
- Coupons, gift cards, subscriptions, and reviews
- Forms, CRM destinations, and automations
- Apps, APIs, bookings, events, and memberships
WHAT DOES NOT MOVE ONE-TO-ONE
Some Wix capabilities must be transformed, rebuilt, or retired
A migration is not a database clone. We identify each mismatch early, document the target behavior, and obtain business approval before production data moves.
Customer accounts and passwords
Wix contacts, site members, and Wix Stores customers are not identical records, and original passwords are not treated as portable credentials. We classify each audience before planning Shopify customer profiles, activation or reset journeys, communications, and archival paths.
Wix Editor and Wix Studio designs
Wix templates, Editor layouts, Studio breakpoints, animations, repeaters, galleries, and interactions cannot be transferred as Shopify Liquid. We preserve approved brand and journey requirements while rebuilding the storefront with maintainable, accessible Shopify sections.
Product options and custom selling logic
Wix options, modifiers, choice combinations, subscriptions, custom pricing, bookings, deposits, product forms, and conditional behavior may need variants, bundles, selling plans, line-item properties, metafields, metaobjects, applications, or redesigned workflows.
Wix apps, automations, and Velo code
Wix apps, automations, Velo backend and frontend code, web modules, datasets, and event handlers do not run on Shopify. Each capability is replaced with a native feature, vetted app, Shopify Flow, custom app, integration service, redesigned workflow, or retirement decision.
CMS collections and dynamic pages
Wix CMS collections, datasets, references, repeaters, dynamic item pages, and dynamic list pages need explicit Shopify destinations. Depending on purpose, they may become products, collections, pages, articles, metafields, metaobjects, search records, or archived data.
Historical and operational records
Not every abandoned cart, contact activity, automation log, form submission, booking artifact, member record, app-owned field, or analytics event belongs in the live Shopify admin. We decide what must remain operational, searchable, referenced externally, retained, exported, or archived.
Discovery and dependency audit
UNDERSTAND THE WIX ESTATE
Audit the Wix site, store data, content, apps, and dependencies
We begin with the live Wix site and the people who merchandise, market, fulfill, publish, and support through it.
- Wix Editor or Studio, connected domains, languages, roles, environments, and release process
- Products, options, collections, inventory, contacts, members, orders, pages, blog, CMS collections, media, and record volumes
- Wix apps, automations, forms, Velo code, datasets, APIs, CRM, email, bookings, events, subscriptions, reviews, and accounting
- SEO exposure, analytics, accessibility, privacy, compliance, operations, and business-critical journeys
Target architecture and migration specification
DEFINE THE SHOPIFY MODEL
Design the Shopify architecture and source-to-target migration map
Discovery becomes a written target architecture and migration matrix.
- Shopify plan, store strategy, Markets, languages, domains, locations, permissions, and account model
- Products, variants, collections, inventory, customers, orders, pages, articles, files, metafields, metaobjects, forms, and redirects
- Keep, transform, merge, split, rebuild, archive, or exclude decisions for every Wix data type and capability
- Applications, integrations, systems of record, acceptance criteria, security, SEO, and support ownership
Storefront and system implementation
BUILD THE TARGET STORE
Build the Shopify experience and reconnect critical services
We implement the target around Shopify conventions while preserving the journeys and operating controls the business needs.
- Responsive Liquid templates, reusable sections, navigation, search, filtering, product pages, collections, blog, and landing pages
- Product, inventory, customer, order, shipping, tax, payment, discount, location, and Markets configuration
- Forms, CRM, email, subscriptions, reviews, loyalty, bookings, analytics, consent, and custom APIs where required
Test migrations and reconciliation
PROVE THE TRANSFORMATION
Run representative test migrations before final cutover
Early test migrations expose export, mapping, and transformation problems while there is still time to correct them.
- Record counts, field-level samples, media checks, relationship validation, and exception reports
- Products, options, collections, inventory, customers, orders, pages, blog posts, CMS records, files, and redirects
- Repeatable scripts and documented transformation rules rather than one-off manual copying
Journey, integration, and SEO QA
TEST THE BUSINESS, NOT ONLY THE DATA
Validate real customer and operator workflows end to end
Accurate records are necessary, but the migration succeeds only when customers and operators can complete their work.
- Browse, search, filters, product options, account, cart, checkout, payment, email, shipping, fulfillment, refund, and support journeys
- Admin workflows, applications, automation, analytics, consent, accessibility, performance, and responsive behavior
- Redirects, canonicals, metadata, internal links, structured data, robots directives, and XML sitemaps
Cutover and stabilization
LAUNCH WITH A RUNBOOK
Move the final delta, switch traffic, and monitor the live store
We coordinate the final sequence around trading readiness and named owners.
- Change freeze, final exports, delta import, inventory confirmation, domain and DNS changes, application activation, and storefront release
- Revenue-path smoke tests, priority-page checks, redirect sampling, search and tracking verification, and stakeholder communications
- Issue triage, customer-support readiness, documentation, training, stabilization, and a prioritized post-launch backlog
SEO MIGRATION AND URL CONTINUITY
Search visibility needs its own migration plan
Wix product, collection, page, blog, dynamic-page, language, and app-generated URLs often differ from Shopify routes. We crawl the source site, use search and analytics evidence to classify indexable pages, map valuable URLs to the closest relevant destinations, migrate agreed titles and descriptions, and implement one-hop 301 redirects before traffic switches.
Clear headings, server-rendered copy, descriptive internal links, consistent entity names, and valid structured data help search engines and AI systems interpret the new store. These signals support discovery, but they are not a substitute for useful content, authority, or technical quality.
After launch, we validate redirects, internal links, canonicals, robots directives, structured data, XML sitemaps, indexation signals, analytics, merchant feeds, and crawl errors. Redirects and content parity reduce avoidable loss; they do not guarantee unchanged rankings.
COMPLEX WIX REQUIREMENTS
Plan every Wix service that must be replaced, connected, or retired
The hardest Wix migrations are usually defined by the services surrounding Wix Stores. These workstreams are discovered, designed, tested, and assigned owners alongside the Shopify storefront.
Payments, tax, shipping, and fulfillment
Gateways, accelerated wallets, tax registrations, shipping zones, carrier rates, pickup, local delivery, fulfillment locations, returns, fraud controls, and operational ownership are configured and tested for Shopify.
Wix Forms, CRM, and automations
Contact, lead, quote, newsletter, and gated-download forms are mapped with field requirements, consent, spam protection, routing, CRM ownership, notifications, attribution, retention, and replacement automation rules.
International and multi-site operations
Domains, languages, currencies, duties, tax, catalogs, inventory, content, reporting, legal entities, and regional teams inform whether to use Shopify Markets, multiple stores, applications, or consolidated administration.
Subscriptions, bookings, events, and memberships
Recurring billing, appointment availability, staff and location calendars, ticketing, registrations, member roles, protected content, course progress, and community access need deliberate Shopify-app or connected-platform designs.
Search, reviews, loyalty, and marketing
Search behavior, filters, recommendations, review attribution, loyalty balances, email and SMS audiences, pixels, consent, product feeds, marketplaces, and campaign automations are mapped with data portability and vendor constraints in view.
Security, privacy, and data governance
Access, least privilege, secrets, consent, retention, regional privacy requirements, audit needs, data handling, environments, release controls, and incident ownership are included in the delivery plan.
WHAT YOU RECEIVE
A documented migration—not a black-box data transfer
Deliverables make scope, decisions, validation, launch responsibilities, and known limitations visible to business and technical stakeholders.
Discovery and dependency inventory
Audited
The Wix estate and business requirements
Wix sites, domains, Stores records, CMS collections, contacts, members, order history, apps, automations, Velo code, integrations, SEO exposure, workflows, constraints, assumptions, risks, and owners.
Target architecture and migration matrix
Defined
Destination and transformation rules
Shopify architecture, source-to-target field mapping, custom-data model, application decisions, exclusions, archival approach, acceptance criteria, and delivery sequence.
Shopify storefront and systems
Built
Maintainable implementation
Approved Liquid templates, reusable sections, product and collection behavior, structured content, navigation, applications, integrations, analytics, consent controls, and operational configuration.
Migration and QA evidence
Reconciled
Counts, samples, exceptions, and journeys
Test results, reconciliation reports, exception logs, browser and device coverage, accessibility and performance checks, integration tests, and business acceptance records.
SEO migration package
Mapped
URLs, metadata, and indexation controls
Legacy URL inventory, redirect matrix, metadata rules, crawl comparisons, canonical and structured-data checks, sitemap validation, and post-launch monitoring plan.
Cutover, handover, and stabilization
Owned
Runbook, training, and support
Final-migration sequence, named responsibilities, communications, smoke tests, issue triage, documentation, training, known limitations, and prioritized improvement backlog.
WHY UNIFIED PIXEL
One team across platform, data, storefront, SEO, and launch
Wix replatforming crosses business operations and technical systems. We keep those workstreams connected so a decision in one area does not become an unexpected problem somewhere else.
One accountable delivery team
Strategy, Shopify architecture, UX, theme implementation, migration, integrations, SEO, QA, and launch planning are coordinated against one set of requirements and acceptance criteria.
Platform-specific judgment
We distinguish between data that can transfer, behavior that must be recreated, functionality that should change, and complexity that is safe to retire.
Visible decisions and evidence
Mappings, assumptions, exclusions, test results, exceptions, risks, owners, and approvals are documented throughout the project.
Operational readiness after launch
Training, support procedures, documentation, monitoring, stabilization, and a prioritized improvement backlog help the team take confident ownership of Shopify.
Planning a complex Wix replatform?
Share your Wix site URL, Editor or Studio setup, product and order volumes, CMS collections, apps, Velo code, subscriptions or bookings, integrations, SEO exposure, and target launch window. We will identify the decisions needed before a reliable estimate.
Wix to Shopify migration questions
Timing depends on product, customer, order, page, blog, and CMS volumes; Wix apps and Velo code; subscriptions or bookings; integrations; SEO exposure; design; approvals; and launch constraints. A focused Wix Stores migration may take weeks, while a complex replatform can take several months. Discovery should produce the schedule.
Core Wix Stores records can usually be migrated, subject to export and API availability. We define required history, field mappings, product-option handling, customer identity, order statuses, discounts, tax, shipping, custom data, transformations, and acceptance criteria before running test migrations.
Original passwords are generally not available as portable credentials. Wix contacts, site members, and Wix Stores customers must first be classified. Approved customer profiles can move, while Shopify account activation or password-reset journeys, communications, and customer-support procedures are planned for launch.
Not as theme code. Wix Editor and Wix Studio layouts, breakpoints, effects, repeaters, galleries, and interactions use a different system from Shopify Liquid. We audit the approved brand and journeys, then rebuild them as responsive, accessible Shopify templates and reusable sections.
They do not run on Shopify unchanged. We inventory each app, automation, form, dataset, custom element, web module, Velo function, endpoint, and stored field, then choose a Shopify native feature, vetted app, Shopify Flow, custom app, external service, redesigned process, or retirement plan.
Usually, but the destination model must be designed. Blog posts may become Shopify articles, while Wix CMS collection records and dynamic pages may map to products, collections, pages, metafields, metaobjects, applications, or an archive. Relationships, media, metadata, internal links, and URLs require validation.
Normally, yes. Discovery, Shopify development, mapping, and test migrations happen while Wix remains live. Near launch, we plan a change freeze or final-delta window to capture late products, inventory, customers, orders, pages, posts, CMS records, and configuration changes accurately.
We crawl legacy URLs, classify indexable pages, map valuable destinations, migrate agreed metadata, implement 301 redirects, and validate internal links, canonicals, robots directives, structured data, XML sitemaps, analytics, and post-launch crawl errors. No responsible agency can guarantee unchanged rankings.
Often, but not as a simple copy. We assess subscription contracts, payment tokens, appointment and staff availability, locations, tickets, registrations, member roles, protected content, and historical records. The target may use Shopify apps, a custom integration, or a connected specialist platform.
Usually, yes. A domain can point to Shopify or be transferred when appropriate. We inventory DNS records before changes so website routing, email, verification, subdomains, and connected services are protected. Domain ownership, registrar access, timing, and any Wix-managed email arrangement must be confirmed.
We combine automated counts and exception reports with field-level sampling and end-to-end tests. Acceptance criteria cover products, options, collections, customers, orders, inventory, content, CMS records, media, redirects, applications, integrations, analytics, checkout, fulfillment, and operational workflows.
READY TO PLAN THE MOVE?
Bring us your Wix site, store data, and target launch window.
We will review Wix Stores data, product options, customers, orders, content, CMS collections, Editor or Studio designs, apps, automations, forms, and Velo code. Integrations, domains, SEO exposure, subscriptions, bookings, and operating workflows then help define the right migration starting point.
Discover
Map
Validate
Launch